Stephanie Palmer Booksigning

Stephanie Palmer, author of Good in a Room: How To Sell Yourself and Your Ideas and Win Over Any Audience, was beaming as she signed books at The Grove in Los Angeles Tuesday night. The crowd of about 50 friends and fans came out to support her first book, and learned a little bit more about taking meetings in the process.

According to Palmer, some of the classic mistakes people make during meetings are "saying too much, speaking too quickly, and asking for more than one thing."

Palmer, a former MGM executive who has taken more than 3,000 meetings with writers, directors, and producers, says "It would be ideal if great ideas sold themselves."

Since that is not often the case, Palmer developed a system to help people take better meetings, so they get the results they want. She started her company—Good in a Room—after she left MGM. She has since coached 12 Oscar winners, 5 Emmy winners, and numerous corporate executives, including Fortune 500 CEOs.

Palmer's book's purpose is to help more people gain access to this important information.

The best part of her job?

"To help someone with a fantastic idea bring their idea to life," Palmer says. "There's nothing better than that for me." For more information, go to The Writers Store.